NYX COSMETICS
L’Oreal was looking to create an online educational platform for make up artists, amateur and professionals. They came to us with a video library platform that was still in its begining stages, but had a ton of potential. The program was called NYX Masterclass, an online platform that taught techniques and make up tricks to make makeup accessible to everyone. Our job was to create a brand identity from scratch and make it endlessly engaging for users.
INSPIRING LIBRARY. RICH AND FRESH DESIGN.
With the small amount of videos we had for launch we started by creating different category libraries, curated by 11 master make up artists. We then filtered everything by technique, master and levels of difficulty, allowing the user chose how they best would like to interact with the content. The techniques were represented by product and glam shots pulled in real time from the NYX Instagram account. We also sprinkled the site with fun animations and doodles to keep the page fun and fresh.
TYPOGRAPHY
There is nothing sexier than a sturdy, sans serif font that is legible on print and screen. I love you Gotham, like Batman loves Catwoman. And you look real good paired with Korolev and Helvetica – an odd trio but when done properly, nice.
MOBILE
POSTERS
LOGO DESIGN AND EXPLORATION