COORS LIGHT REWARDS
The purpose of the app is to enter the points codes attached to each Coors Light 12 pack. Those points can be redeemed for gear and experiences, like a custom cooler or LA Angels tickets. Another way to accumulate points is to play trivia at their local bars. Simply check-in using the app and play a few rounds to gain points and prizes.
DESKTOP WEB APP
When I started working with the design team on this, the native rewards app was already in a really good place but there was a lot to do to get it user ready. We needed to improve the UX, gamify the app, and create an abbreviated desktop experience. Together we user tested a multiple options to simplify the experience while making it more engaging for the end user.
MOBILE WEB APP
TRIVIA GAME NATIVE APP