COORS LIGHT
Coors Light had not updated their digital presence for a couple of decades. With that in mind we pushed the brand to venture out of their silver, red and bold type ways, by adding hits of color into their lifestyle photography, while simplifying their overall website design by clearly separating their history, product, and retail stories. Eventually the visual approach I set on their dot com inspired Coors Light to do some rebranding with their print and film campaigns, pushing the use of color even further. As a designer it feels great to be a part of pushing a brand like Coors in a fresh direction.
BRANDING
TYPOGRAPHY
By balancing their existing bold red branding elements with new headline, subhead and body copy treatments we were able to create a fresh typographic hierarchy throughout the entire site, while keeping it responsive on all screen sizes.
BRINGING COLOR TO LIFESTYLE AND PHOTOGRAPHY
VISUAL LANGUAGE
To keep all digital platforms visually integrated, all interactive elements were created and repurposed across the web experience and mobile app. We also incorporated the classic Coors Light branding elements by pairing the iconic script logo with lifestyle and product photography. Any new element created was mindfully designed to fit into the existing system.
MOBILE